Micro-Star International, commonly known as MSI, is a leading global technology company specializing in the design and manufacturing of computer hardware, gaming products, and electronic equipment. While the company is best known for its high-performance gaming laptops, graphics cards, and motherboards, MSI has also expanded its portfolio to include business laptops, desktop computers, and components for content creators.

Unlike other well-known tech companies, MSI is not publicly traded on major U.S. stock exchanges like NASDAQ or NYSE. Instead, it is listed on the Taiwan Stock Exchange (TSE) under the ticker symbol 2377.TW. This article explores MSI's business model, market position, financial performance, and the key factors investors should consider when evaluating MSI as a potential investment.

1. What is MSI (Micro-Star International)?

Founded in 1986 and headquartered in New Taipei City, Taiwan, MSI has become a household name among gaming enthusiasts and professional PC builders. The company has a strong reputation for its innovative and high-quality products, particularly in the gaming and eSports sectors. MSI’s product lineup includes:

• Gaming Laptops: MSI offers a wide range of gaming laptops, known for their powerful performance, cooling solutions, and cutting-edge design. These products are popular among gamers and content creators alike.

• Motherboards: As one of the pioneers in motherboard technology, MSI is a top choice for PC builders. The company provides motherboards tailored for gaming, overclocking, and high-end computing.

• Graphics Cards (GPUs): MSI manufactures a variety of graphics cards based on NVIDIA’s GeForce and AMD’s Radeon GPUs. These graphics cards are known for their performance, cooling efficiency, and customization options.

• Desktops and All-in-One PCs: MSI’s desktop solutions cater to both gamers and professional users, offering high-end components and sleek designs.

• Monitors and Peripherals: The company also produces gaming monitors, keyboards, mice, and other accessories, enhancing the user experience for gamers and creators.

MSI’s strong brand identity in the gaming and eSports markets has helped the company differentiate itself from competitors like ASUS, Gigabyte, and Acer. shutdown123